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More and more higher education institutions HEIs are now adopting Customer Relationship Management systems to attract, retain and serve its students. Viewing students as customers and implementing a CRM can help an institute gain edge in a highly competitive higher education marketplace.
Surprisingly, many Higher Education Institutions still do not use CRM software because they lack adequate knowledge about such systems. CRM is an amazingly powerful tool which if properly leveraged can provide valuable insights about your customers, allowing you to develop stronger and more personal relationships not just with prospective and current students but also the alumni.
For your better understanding, we have compiled a list of some of the benefits of CRM for Higher Education Institutions that empower you to stay one step ahead of your competitors.
Manage Admissions Manage the complete student admissions lifecycle from one single platform: Streamline your admissions operations by identifying and recruiting the best candidates, engaging them more successfully and improving enrollment results.
Track Potential Leads Students nowadays rely on digital channels to gather information about their dream universities. CRM systems come with integrated tracking tools that let you track leads through multiple engagement programs including print, email, and invitations to both online and physical events and evaluate their feasibility.
It enables institutions to track which website a certain student used to find their institution. Handle Student Enquiries Deliver high quality service by making follow ups for every enquiry.
Keep a record of every interaction with the student during the counseling process. Streamline Teacher Evaluations Eliminate paper process, and help increase consistency and efficiency for the teacher certification process and other career-related processes.
Streamline tasks so that you can devote resources to finding and placing the best and brightest teachers. Automate the fee payment process to avoid discrepancies and human errors for hassle free operation.
Build Long Lasting Alumni Relations Alumni can help students define their career goals and provide key networking contacts to assist the transition from graduation to employment.
They can also aid in raising funds. CRM equips you with the tools that your institution needs to manage personal connections and networks with the alumni community.
You can gain useful insights about your donors that will help you target campaigns effectively and build long-lasting relationships.
Once a student gets enrolled, then comes the retention phase which revolves around monitoring student progress. The last step is when a student graduates and becomes an alumnus. Take advantage of this opportunity to reach out and engage with them across all touch points in the student experience.
Enrich their interactions by establishing personalized communication channels that provide measurable results back to you so that you can make informed decisions. MIS Reports Generate real time reports related to students, teachers and staff and assess the performance of your organization.
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