Thesis on relationship between customer satisfaction and loyalty

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Thesis on relationship between customer satisfaction and loyalty

Notify me of new posts by email. Table of Contents 2? Human Resource Management 10? Hotel Industry in India 36? Annexure 76 Slide -3 3 Introduction: Some aspects of this project report, detailed further in next few pages, are summarized here as under: As we see that in recent few years the concept of Human Resource Management has entirely changed ever before, which earlier used to referred as Personal Management.

Now a days HRM function is being treated as an important part of the organization which contributes a lot towards organizational goal. Never before has the rapid increase in new knowledge and technology and in the base of change and itself demanded a learning response as great as what is now required to remain competitive.

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Today individuals and organizations must become continuous learners to survive and hence it is not surprising to find that most successful organizations operate in a continuous learning mode. There is a need for a continuous process that aims at providing fresh knowledge and skill inputs to the employees so as to ensure the development of their competencies, dynamism, motivation and effectiveness in a systematic and planned way, thereby improving the productivity and overall organizational effectiveness.

Slide -4 4 As the same we witness that today? Technological advancements, higher customer expectations, competitive market conditions, greater emphasis on organizational objectives are the factors require employees more skilled and trained enough to meet current and future organizational requirements.

Thesis On Relationship Between Customer Satisfaction And Loyalty

Hotel Industry in India: Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry has fuelled the growth of Indian hotel industry.

The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry.


In hotel industry personalized services are of more importance, directly related to human behaviour which requires special training to develop soft skills as to meet high customer expectations and to deal with day to day business. In terms of making employees principled and productive at their job, employees need to be trained on regular basis.

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After going through the study, detailed further, we will establish and conclude with the findings and put our suggestions forward, with regard to the subject.

Slide -6 6 Objective and Scope of the Study: A recent survey shows that the crisis of inadequate trained manpower still persists in the country and a huge potential requirement of skilled manpower is there all over for the next few years.

According to the studies it is believed that the country today has approximately 69, people working for hotels in the branded segment. Further watching the growth, it appears to grow by over per cent to nearlyemployees.

Thesis on relationship between customer satisfaction and loyalty

At a time when the attrition rate in the hospitality industry has been on the rise and is set to double to nearly 50 per cent in the next two years, hotel companies are finding it hard to retain employees. However, studies shows that some hotel companies have devised several employee welfare schemes to keep employees satisfied.

At the same time, these hotel companies are training their employees to be more obliging in service so that they understand the crux of the hospitality services and discipline themselves to stay with the company for a sufficiently long period.

In terms of making employees principled and productive at their job, employees also need to be trained on regular basis. Following objectives will also be considered during this study: To draw up common practices for effective and efficient training practices in the industry.

Thesis on relationship between customer satisfaction and loyalty

Since training is directly related with the overall development of the organization and an individual, the policies should be formed based on the real needs and practical aspects should be borne in mind while formulating the policies.relationship between customer loyalty and customer satisfaction, however, it is important to fully understand that the loyalty which is the main goal of each industry is very hard to achieve and is not very easy to be reached by industries due to the customer satisfaction.

This thesis research aims to discover the relationship between customer satisfaction and customer loyalty.

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It is discovered from literature and previous research on relevant. Find helpful customer reviews and review ratings for Don't Sleep, There Are Snakes: Life and Language in the Amazonian Jungle (Vintage Departures) at Read honest and unbiased product reviews from our users.

[This post was co-written by Chris Bertram, Corey Robin and Alex Gourevitch] “In the general course of human nature, a power over a man’s subsistence amounts to a power over his will.” —Alexander Hamilton, Federalist 79 Libertarianism is a philosophy of individual freedom.

A trust is a three-party fiduciary relationship in which the first party, the trustor or settlor, transfers ("settles") a property (often but not necessarily a sum of money) upon the second party (the trustee) for the benefit of the third party, the beneficiary..

A testamentary trust is created by a will and arises after the death of the settlor. An inter vivos trust is created during the. the following objectives: (1) to study the relationship between customer satisfaction and loyalty in Nigerian domestic airline industry, (2) to evaluate whether flight frequency is related to passengers loyalty in Nigerian domestic airline industry.

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